Latest News About Bears Perth Inc.

Here are the latest publicly reported items about Bears Perth Inc. (Perth Bears)

• Major sponsorships in 2025–2026: The club announced a record sleeve sponsorship with Budget Direct ahead of its planned 2027 NRL debut, including financial backing during the 2026 non-playing year. This was described as a record deal for an inaugural sponsor [ministryofsport.com article, 2025-09-25].[1]
• Nearing NRL entry: Reports in 2025 indicated an in-principle agreement to bring the Bears into the NRL by 2027, with notable financial steps and involvement from WA authorities, signaling a concrete path toward entry [sen.com.au, 2025-04-22].[2]
• Early 2026 optimism on commercial potential: In February 2026, Perth Bears officials publicly stated ambitions to be among the NRL’s top five in commercial value in their first year, highlighting a growing sponsorship base and high membership interest [au.news.yahoo.com, 2026-02-23], [AAP News, 2026-02-22].[3][4]
• Additional WA sponsorships: In February 2026, Atlas Building joined as a sponsor for the bottom back of jersey, marking another landmark WA sponsorship as the club builds its commercial footprint ahead of the on-field debut [NRL.com, 2026-02-23].[6]
• Other partnerships and coverage: Earlier 2025 coverage highlighted multiple partnerships and the club’s broader strategy to secure WA and national sponsorships as part of its preparation for 2027 entry, including brewing, apparel, and other category-leading deals [ministryofsport.com, 2025-10-26], [zerotackle.com, 2025-11-30].[9][10]

If you’d like, I can compile these into a concise timeline with dates and sponsor names, or pull the latest press releases to verify current status and any new partnerships since February 2026. Would you prefer a brief timeline or a table of sponsors by year? I can also search for more recent updates focusing on official NRL confirmation or governance steps.