IG secured Premier League broadcast slots alongside bet365 in the first season free of betting logos on team kits. The marketing drive unfolded alongside expanded advertising campaigns by bet365 in August 2026 across international sports networks.
The gaming company featured several August 2026 bonus codes offering $365 in promotional wagers across various sports events. These promotional offers spanned college football futures, Major League Baseball matches, and a Champions League match between Lyon and Fenerbahce. News outlets Goal.com and New York Post described promotions including code GOALBET and an offer where bettors bet $10 to get $365 in bonus credit.