Activision is taking a innovative approach to boost interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to heighten its visibility. The company has recognized a decline in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have detailed the comeback plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.
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