The late Colonel Sanders keeps on guiding KFC expansion today, with fresh menu items launching in the UK and Canada to measure demand. British diners promptly posted the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including about eleven Florida closures, tightening its footprint. Marketing now mixes online buzz with physical stores to keep younger buyers, leaning into the late founder's recognisable image. The brand tests small changes ahead of wider rollouts, sticking to a step-by-step playbook across regions.