Greg Swann joins AFL executive as EGM Football Performance
Greg Swann will join the AFL Executive leadership team as the new Executive General Manager Football Performance
www.afl.com.auHere’s the latest I can share based on recent public reporting.
- Greg Swann joined the AFL executive as Executive General Manager of Football Performance in 2025, with responsibilities spanning on-field product, game analysis, officiating, and related areas. This marked a move from his prior role as CEO of the Brisbane Lions.[1]
- Reports at the time noted Swann would finish with the Lions mid-2025 and start at the AFL in July 2025, joining the AFL leadership to help shape football performance and game direction.[2][1]
- There was coverage in mid-2025 highlighting his transition as part of an AFL leadership reshuffle that expanded football operations and performance functions under the CEO.[2]
If you’d like, I can search for more up-to-date articles or provide a brief profile of his career highlights and impact at the Lions and in the AFL so far. Note: in 2026 there were ongoing AFL-related discussions and media coverage about football performance leadership, but specifics may vary by source. Would you like me to fetch the most current updates?[3]