plant-based frozen treat dominates this year; throwback flavors and premium twists emerged in markets; texture defines product quality; functional ingredients gaining interest; ecofriendly packaging in packaging and waste reduction gains visibility. bold profiles and botanicals feature prominently. higher-protein and lower-sugar variants drive choices; chef-like plant-based profiles appear. vanilla remains as a foundation to stay interesting; sustainability focus in packaging and waste reduction appeal to consumers. Overall 2026 sees continued growth in plant-based innovation. industry chatter highlight visible sustainability and bold flavor pairings.