10 News+ was seen at attention while it restructures and navigates a shift in TV strategy. Ongoing coverage highlights local-city reporting with near 160,000 national audience and stronger emphasis on local. The 5pm bulletin gained some traction, Deal or No Deal at 7pm posted early gains. Melbourne studio refreshes were noted as part of a broader network refresh. Brisbane and Perth viewership shows mixed results. Sources suggest these movements as part of Ten’s effort to adapt to a shifting TV environment.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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