Latest News About OneOur MomentDirection fragrance launchOne Direction Our Moment releaseOur Moment perfume rolloutDirection scent debut

Updated 2026-06-17 21:18

One Direction's Our Moment launched in 2013 after a fan petition; London launch announced this fragrance for fans; it became available in Harrods on 29 August 2013 and across the UK by Sep 9, 2013; the fragrance line arrived during the group's branding era described as capturing the members' personal scents; the campaign showcased behind-the-scenes content band-filled promotional content featuring One Direction.

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Our Moment | One Direction Wiki | Fandom

Our Moment is the name of the boys first perfume product. It was released on June 6, 2013 in London, on August 29, 2013 in Harrods and September 9, 2013 nationwide in the United Kingdom. It was first announced on June 5, 2013. The boys saw a petition, created by a fan, to have a perfume made and they got the idea from them. “Funny enough, there was a fan on twitter who made a petition to have us make a fragrance and we spoke to management about it and took it from there,” Liam claimed. “It...

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