Sydney Sweeney's new Novig spot has triggered widespread outrage.

The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.

A number of people contend the ad is a glaring example of why women in sports get dismissed.

An outgoing cast member from SNL also mocked the topless ad.

In a separate development, Barron's reports that prediction markets featuring Sweeney and LeBron James are kicking off an NFL advertising push.

Sweeney addressed the Novig partnership in a Complex interview centered on a new Just Sports push.

The ad has been called inappropriate and disgusting.