Starbucks Responds to High Demand for Bearista Cold Cups
Starbucks' latest holiday merchandise release sparked a buying frenzy. The 20-ounce Bearista Cold Cup, shaped like a bear, sold out almost immediately after its November 6 launch.
Design and Release Details
The cup is clear and features a lid with an attached straw that resembles a green beanie, a signature Starbucks color, placed on the bear’s head. Starbucks first introduced the Bearista Cold Cup on Instagram on November 5, quickly attracting attention from fans eager to get one.
Customer Reactions and Stock Issues
Despite the excitement, many customers reported difficulties finding the cup in stores. Several shared complaints on social media, saying the Bearista cups were already sold out by the time they attempted to purchase, with some locations stocking only one or two cups.
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,” one user wrote on Starbucks’ official Instagram.
“Our local store received ONE,” another added. “Why are you even marketing this?”
Other shoppers accused employees at some locations of buying the cups before customers, citing the limited availability as the cause of frustration.
Starbucks’ Response
Starbucks has addressed the issue amid the backlash, though details of their response have not been fully disclosed yet. The company is aware of the high demand and supplies challenges and is reportedly exploring ways to improve distribution.
Summary
The Bearista Cold Cup became an instant holiday hit, but limited stock and distribution problems led to customer frustration and social media complaints.
Author’s summary: Starbucks’ popular Bearista Cold Cup sold out rapidly, stirring both excitement and criticism over limited availability and employee access ahead of customers.