Roots Names Seth Rogen as Face of 2025 Holiday Campaign
TORONTO, November 4, 2025 — Roots, the iconic Canadian outdoor lifestyle brand celebrated for its heritage leather goods, quality sweats, and maple leaf identity, has announced actor, writer, and producer Seth Rogen as the face of its Holiday 2025 campaign.
Celebrating Humor, Heritage, and Heart
Marking over fifty years of history, Roots continues to blend tradition with modern culture. Partnering with Rogen reinforces the company’s dedication to honoring personalities who embody humor, authenticity, and Canadian pride.
“Anything Roots” Campaign Concept
Titled “Anything Roots,” the campaign captures the brand’s lighthearted nature in a retro-styled, cozy setting. Rogen assumes the role of the Roots Holiday Concierge, fielding a flood of calls from shoppers seeking thoughtful gift solutions. His witty and heartfelt advice, delivered with signature Canadian warmth, showcases the character and humor central to the Roots identity.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity, and a deep sense of community,” said Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
About the Brand
With over five decades of heritage, Roots remains dedicated to bridging its legacy craftsmanship with contemporary cultural relevance, celebrating individuals who express originality and stay connected to their origins.
Author’s summary: Roots partners with Seth Rogen to headline its nostalgic 2025 holiday campaign, merging humor, warmth, and the enduring spirit of Canadian authenticity.