Government to Introduce Local Content Obligations for Streaming Services
Almost 18 months after the original deadline, the Federal Government is proceeding with Australian content requirements for streaming platforms. New legislation will require streaming services with over one million Australian subscribers to invest a minimum of 10% of their total Australian expenditure or 7.5% of their revenue into original local drama, children’s shows, documentaries, arts, and educational programming.
Background and Timeline
This initiative was first announced by Arts Minister Tony Burke nearly two and a half years ago, with a deadline set for July 1, 2024, as part of the National Cultural Policy. It prompted thorough consultations involving streaming companies, free-to-air broadcasters, and various industry guilds.
By late 2023, the government was progressing well, seeking industry feedback on two proposed regulatory models: one based on revenue and the other on expenditure.
Delays and Influencing Factors
Despite a Senate committee report urging the swift implementation of these quotas, the deadline passed without enforcement. A key factor in the postponement was concern over compliance with the Australia-United States Free Trade Agreement (AUSFTA).
Recent Developments
The matter gained renewed attention when independent MP Zali Steggall presented the Change.org petition titled “Save Australian Stories” in parliament last week.
“Streaming services with more than one million Australian subscribers will be required to invest in new local drama, children’s, documentary, arts, and educational content.”
These measures aim to bolster Australian storytelling and cultural representation in digital media.
Summary
The government is advancing streaming content rules to ensure significant investment in Australian productions, balancing cultural objectives with trade agreement considerations.
Author’s summary: The Federal Government is enforcing local content obligations on major streaming platforms, mandating investment in Australian productions to support local culture despite prior delays linked to trade concerns.