Now the loony right turns its fire on... the poppy appeal

Now the loony right turns its fire on... the poppy appeal

Criticism from Conservative Figures

Former Tory minister Esther McVey and commentator Laurence Fox are among those claiming that the Royal British Legion (RBL) has become too politically correct. Their frustration centers on the position of Head of Diversity and Inclusion within the charity.

“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”

— Esther McVey

“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusion’s salary. I refuse to support it.”

— Laurence Fox

Royal British Legion’s Response

The RBL defended the role, explaining that it helps ensure minority ethnic, LGBTQ+, and disabled veterans and serving personnel feel supported by and included within the organization. The charity said the position is essential for reaching people who might wrongly believe the RBL is not for them.

Public Reaction

While McVey and Fox attracted agreement from some online followers, others criticized their comments as part of a broader “culture war” over inclusivity within established British institutions.

Author’s Summary

The backlash against the RBL’s diversity role shows how culture-war rhetoric now targets even traditional charities dedicated to supporting military veterans.

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The New European The New European — 2025-11-04