Wendy's plans to shut down hundreds of underperforming locations in the United States by 2026. This decision is part of a broader turnaround strategy to enhance the overall system and increase profitability at the remaining restaurants.
The closures come after the chain already closed 140 stores last year, aiming to combat declining domestic sales in a highly competitive market.
“The closures aim to strengthen the system and boost profitability at remaining restaurants.”
Facing stiff competition and decreasing sales, Wendy's is focusing on optimizing its footprint in the U.S. market. By closing locations that underperform, the company hopes to improve financial health and shore up its market position.
These measures reflect Wendy’s commitment to adapt to changing market conditions and consumer behavior, ensuring sustainable growth in the long term.
Author’s summary: Wendy’s plans large-scale closures to focus on profitability and system strength, addressing falling sales in a competitive US market.