NBA In-Season Tournament: Everything You Need to Know

NBA In-Season Tournament: Essential Information

The 2025 Emirates NBA Cup In-Season Tournament aims to boost excitement and competitiveness early in the NBA season, especially before the All-Star Break. Introduced in 2023, the tournament was designed to capture more sports fans' attention during a period typically dominated by NFL and NHL games.

Purpose and Background

Commissioner Adam Silver explained the motivation behind the new format during its debut on July 8, 2023:

“New traditions take time. But, all throughout sports, we are seeing new innovations, and now is the time for this NBA In-Season Tournament.”

Tournament Structure

The Emirates NBA Cup consists of two main phases before the final:

Schedule

Game Format

All Group Play games follow the regular season schedule. Each team meets its four group opponents once, playing two games at home and two on the road.

Author's summary: The Emirates NBA Cup creates a new competitive highlight in the NBA calendar, fostering high-stakes games early in the season with an engaging group and knockout format.

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Ticketmaster Blog Ticketmaster Blog — 2025-11-08