Dubai launches ‘1 Billion Acts of Kindness’ campaign
The 1 Billion Followers Summit has partnered with global content creator MrBeast, also known as Jimmy Donaldson, to introduce the “1 Billion Acts of Kindness” campaign. This initiative aims to inspire creators worldwide to produce socially impactful and positive content.
The campaign, supported by the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation, was officially launched on Friday. MrBeast called on creators everywhere to contribute one billion acts of kindness, uniting local actions into a global movement.
“Content creators are invited to submit videos showing their community impact and the positive change they bring.”
Entries can highlight a range of efforts—from local volunteer projects to global humanitarian initiatives. Submissions are open until December 1, 2025, via the official form on the summit’s website at 1billionsummit.com/mrbeast.
After review, the ten creators whose work demonstrates the strongest impact will be honored at the 4th edition of the 1 Billion Followers Summit, to be held in Dubai from January 9–11, 2026.
Author’s Summary
Dubai’s “1 Billion Acts of Kindness” campaign encourages global creators to unite for positive social change under MrBeast’s leadership and the support of key philanthropic organizations.