Harley-Davidson has announced key details ahead of its debut in the 2026 World Championship, ushering in a new era for the iconic brand. During a press conference at EICMA 2025 in Milan, the company revealed the official logo of the Harley-Davidson Bagger World Cup, showcased a prototype race bike, and announced the first confirmed teams for the inaugural season.
The World Cup will launch in 2026 and run alongside six MotoGP™ Grands Prix. This new series marks an important milestone for both the World Championship and Harley-Davidson’s racing heritage, featuring two races per round for a total of 12 races at some of the most renowned circuits worldwide.
The new logo is an evolution of Harley-Davidson’s classic Bar & Shield design, blending the brand’s rich heritage with a modern, international racing style.
Each team brings a distinctive background and expertise to the championship, promising competitive and exciting racing.
The 2026 calendar includes six rounds held during MotoGP™ weekends, offering fans multiple chances to experience the new series live or on demand via VideoPass.
Watch every session live and OnDemand with VideoPass.
The reveal of the series’ logo and first teams signals a promising start to the 2026 Harley-Davidson World Cup season.
Summary: The 2026 Harley-Davidson World Cup launches with a fresh logo, three confirmed teams, and a 12-race calendar alongside MotoGP™, promising thrilling competition and a new chapter in racing history.