Dubai-based Jumeirah Partners with Designer Bouguessa for Capsule Collection
Luxury and leisure have united in the Gulf as Jumeirah, a Dubai-based hotel group, announced its first capsule collection in collaboration with designer Faiza Bouguessa. The exclusive line, called Jumeirah Heritage Club, debuted on Thursday, November 6, through the Dubai-based fashion house Bouguessa.
Drawing inspiration from coastal nostalgia and a strong sense of belonging, the collection is available for purchase worldwide. It blends Bouguessa’s minimalist style with Jumeirah’s signature elegance, reflecting the textures, colors, and shapes inspired by the region's iconic coastal landscapes.
About Jumeirah
- Founded in 1997, Jumeirah is a leading luxury hotel and resort group.
- Owned by the Al Maktoum family, rulers of Dubai.
- Manages approximately 30 properties globally, including the Burj Al Arab in Dubai.
- Other notable properties include:
- Jumeirah Olhahali Island resort in the Maldives
- Jumeirah Capri Palace in Italy, inspired by art
- Jumeirah Carlton Tower in London, offering a modern take on British classics
Collection Inspiration
The fashion capsule celebrates Dubai’s original coastline, referencing:
- The sun-drenched hues of old Jumeirah
- The peaceful, flowing lines of the sea
“Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging."
Each piece evokes the spirit of the region’s most iconic coastal destinations, linking heritage with contemporary design.
Author’s Summary
The Jumeirah Heritage Club capsule collection, blending coastal heritage with minimalist elegance, marks Jumeirah’s stylish debut in fashion through a unique collaboration with Bouguessa.