The Interview: Aroma-Zone CEO on Bringing France’s Beloved Beauty Brand to the UK
TheIndustry.beauty speaks with CEO Sabrina Herlory Rouget about Aroma-Zone, the opening of its first UK store, and the brand’s approach to high-quality self-care.
Aroma-Zone’s UK Debut
Renowned throughout France for its science-driven, natural self-care products, Aroma-Zone is set to open its first UK store at Westfield London later this week. The brand is celebrated for clean, effective, and eco-friendly skincare, haircare, and wellness products.
CEO Sabrina Herlory Rouget’s Leadership
Sabrina Herlory Rouget joined Aroma-Zone in November 2021, bringing senior leadership experience from Estée Lauder-owned brands MAC Cosmetics, Jo Malone London, Bobbi Brown, and the L’Occitane Group. Since then, the brand has refined its range to better meet customer expectations.
Product Expansion and Customer Focus
Aroma-Zone now offers ready-to-use items such as moisturisers, serums, and dietary supplements, available online and in 27 stores across France plus one in Belgium. This customer-centric strategy has helped build a loyal following.
Brand Growth and Reach
- Over three million active customers
- 1.5 million new customers added in 2024
- Recognized for high-quality, accessible products appealing to a wide audience
"The brand counts over three million active customers - including 1.5 million new additions in 2024 - and has built a reputation for delivering high-quality, accessible products that appeal to a wide audience."
Aroma-Zone’s UK launch marks a significant step in its mission to democratize high-quality self-care beyond France.
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