Interview with Graphéine: The Temptation of the Gaze
In the feature La Survivance / The Temptation of the Gaze, François Chevret conducts a profound conversation with the creative minds behind Graphéine. Jérémie Fesson and Mathias Rabiot reflect on the agency’s journey from a group of design students to a respected brand design collective driven by ethics, teaching, and strategic vision.
“Thirty thousand characters to learn everything about Graphéine — how we think about and craft visual identities with love, insight, and conviction.”
Through their exchange, Fesson and Rabiot revisit the agency’s origins and its development into a dedicated studio that unites creativity, reflection, and social awareness. The dialogue highlights their ongoing dedication to education, culture, and typography.
Exploring Brand Identity Beyond the Logo
The conversation goes beyond aesthetics, touching on ethical responsibility, citizenship, and the influence of design in shaping meaning. It suggests that a brand is far more than a logo — it is a system of values and storytelling shaped through thoughtful creation.
- Focus on ethical and educational foundations of design.
- Importance of cultural awareness in visual identity.
- Commitment to strategic and meaningful branding.
If you are passionate about brand identity, the values behind visual design, and the philosophy that defines a creative agency, this interview offers valuable insights into Graphéine’s approach.
Read the full interview here: La Survivance / Tentation du regard
Author’s Summary
The interview reveals Graphéine’s evolution from passionate students to a purpose-driven agency blending ethics, education, and artistry into a coherent vision of brand identity.