West Coast Eagles Sign Four-Year Sponsorship Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, becoming a Platinum Partner supporting the club’s AFL, AFLW, and Wheelchair football teams. This deal marks Allianz’s first major sporting partnership in Western Australia, reflecting its commitment to strengthening community programs across the country.
Club and Partner Statements
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” said West Coast Eagles CEO Don Pyke.
He added that Allianz's support will boost the club’s football programs and broader community initiatives.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said managing director Richard Feledy.
Branding and Partnership Details
- Allianz branding will be featured on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will be the shorts partner for the AFLW team and a major partner for the Wheelchair team.
Community Initiative Launch
The partnership will begin with a joint community project supporting Foodbank WA’s Give a Feed appeal, which provides Christmas food hampers to Western Australian families in need.
- Allianz will sponsor 1,000 hampers.
- Eagles players and staff will volunteer to help deliver the hampers before Christmas.
This collaboration highlights a shared commitment to community welfare and sports development.
Author’s summary: The West Coast Eagles and Allianz Australia have formed a four-year sponsorship focusing on sports support and community engagement, starting with a food hamper initiative for families in need.