The Alexander family expands its footprint in Converse Basketball with Nickeil Alexander-Walker joining the roster, alongside his cousin Shai Gilgeous-Alexander.
Overview
Nickeil Alexander-Walker (NAW) has joined Converse Basketball, forming a notable family tie within the brand’s NBA presence. He is signing as part of Converse’s evolving lineup that now includes Shai Gilgeous-Alexander, Kelly Oubre Jr., and Payton Pritchard. NAW’s addition aligns with Converse’s emphasis on individuality and creative expression both on and off the court.
Key details
- NAW is Atlanta Hawks guard, contributing as a two-way creator and playmaker.
- He joins cousin Shai Gilgeous-Alexander, who serves as Converse Basketball’s Creative Director.
- NAW is expected to wear the SHAI 001 during the 2025-26 NBA season.
Quotes
“I’ve always approached basketball as a way to express who I am. Partnering with Converse gives me the space to be creative not just in how I play, but in how I show up.”
“Converse values individuality, and that’s something I’ve always carried with me. I’m excited to join a team that shares my mindset.”
Context
Converse’s re-entry into performance basketball has been framed around originality and personality, with the brand leveraging the connections among players and their broader creative identities. The signing of NAW continues this narrative by centering a player known for defensive versatility and a cerebral approach to the game, while reinforcing the family-linked story within the roster.
Author’s note
Converse strengthens its roster with Nickeil Alexander-Walker, reinforcing a family-forward identity and signaling a continued push toward individuality-driven basketball culture.