Air Canada Targets Secondary
As the Canadian airline industry faces intense competition, Air Canada is focusing on its secondary markets to drive growth.
"We're looking at secondary markets to drive growth, and we're confident that we can be successful there," said Rupert Thomson, Air Canada's director of revenue management.
According to Thomson, the airline is targeting cities with populations of less than 1 million people, where it sees opportunities to increase market share.
Some of the secondary markets being targeted by Air Canada include:
- Halifax, Nova Scotia
- St. John's, Newfoundland and Labrador
- Thunder Bay, Ontario
- Winnipeg, Manitoba
Thomson noted that while these markets may not be as lucrative as the airline's main hubs, they offer opportunities for growth and expansion.
"We're not just looking at the big cities, we're looking at the smaller cities, too," he said.
Author's note: Air Canada's strategy to target secondary markets highlights its commitment to reaching a wider audience and driving growth in the competitive Canadian airline market.