DHL Reveals Asia Pacific Retail Trends
Logistics company DHL has released its Asia Pacific Retail Trends report, highlighting shifts in consumer behavior and the growing importance of e-commerce in the region.
The report, which surveyed over 1,000 consumers across eight countries in Asia Pacific, found that 71% of respondents prefer to shop online due to convenience.
Additionally, 64% of respondents said they would consider shopping on a new platform if it offered free shipping, while 59% would be more likely to shop on a platform that offered a cashback or rewards program.
DHL's report also noted that social media plays a significant role in influencing purchasing decisions, with 55% of respondents saying they had made a purchase based on a social media recommendation.
"The pandemic has accelerated the shift to online shopping, and we're seeing a growing demand for faster and more sustainable delivery solutions," said Ken Allen, CEO of DHL eCommerce.
Resuming, the report emphasizes the need for retailers to adapt to changing consumer behaviors and invest in e-commerce and logistics infrastructure to remain competitive in the region.