Shein Opens First Paris Store Amid Legal Dispute
Shein, known for its fast fashion online, launched its first physical store in Paris on Wednesday. Shortly after, French authorities announced plans to suspend Shein's online platform in France until it complies with local laws.
French Government's Response
The French Finance Ministry declared it will suspend Shein's website, citing legal non-compliance. This action follows recent criticism over Shein listing a controversial “childlike” sex doll for sale.
“On the Prime Minister's instructions, the government is initiating proceedings to suspend Shein for as long as necessary for the platform to demonstrate to the authorities that all of its content is finally in compliance with our laws and regulations,” the ministry said.
“An initial review will be conducted by ministers within the next 48 hours.”
Shein's Reaction
In response, Shein announced a temporary suspension of third-party seller listings in France, a step planned even before the government statement. The company emphasized customer safety and marketplace integrity.
“We acknowledge the announcement made today by the government. The safety of our customers and the integrity of our marketplace [a platform for third-party sellers] are our top priorities,” Shein said.
The company added it wishes “to engage in dialogue with French authorities as soon as possible.”
Summary
Shein faces regulatory challenges in France as it expands offline, with authorities demanding compliance to local laws amidst controversial product listings.