Dailymotion Advertising Unveils Ray
Dailymotion Advertising has announced the launch of Ray, a next-generation video marketing platform that unites every stage of the video marketing process under one unified system. Built on proprietary structured data, Ray aims to link audience insights directly to measurable business outcomes.
Four Pillars of AI Innovation
- Predict AI
- Engage AI
- Activate AI
- Measure AI
These four AI components enhance the platform with precision, speed, and transparency at each step of campaign strategy and execution.
Human-Centered and Responsible AI
“AI is only valuable when it relies on reliable, measurable, and controlled data.”
The platform promotes a responsible approach to artificial intelligence, embedding creativity and openness at the heart of performance. It emphasizes the ethical use of data to build stronger and more transparent relationships between brands and audiences.
Data-Driven Intelligence
Powered by Dailymotion’s proprietary data infrastructure, Ray continuously analyzes hundreds of thousands of thematic and attention-based signals each month. This secure and evolving data environment enables the generation of dependable and interpretable recommendations designed to maximize advertising impact.
Summary
Ray by Dailymotion Advertising redefines video marketing, offering a transparent, data-driven, and human-focused AI experience for brands seeking measurable impact.