MBFWMadrid Moves to March with a New Format
Mercedes-Benz Fashion Week Madrid (MBFWMadrid) will take place from March 18 to 21, 2026, shifting from its usual February schedule. Organised by Ifema Madrid with support from Madrid City Council, the event introduces a renewed structure to secure its place on the international calendar.
Condensed Four-Day Schedule
The fashion week will be condensed into four days, combining established formats with innovative approaches:
- Two days of catwalk shows across various Madrid locations, continuing the approach debuted last September.
- The final two days hosted at the congress centre.
Day-by-Day Highlights
March 18: Haute Couture Focus
The opening day will spotlight designers with elevated, haute couture collections.
March 19: New Generation and Urban Style
The second day will be dedicated to emerging designers offering urban, contemporary styles targeted at digital natives, aiming to consolidate talent with an international vision.
March 20: Industry and Networking
The third day will spotlight industry activities with international-reach showrooms designed to facilitate networking among brands, buyers, and trade press.
March 21: 20th Anniversary of EGO
The closing day will celebrate the 20th anniversary of EGO, featuring shows and performances highlighting the innovation and creativity of emerging designers.
"A renewed structure aimed at finding its place on the international calendar." – Ifema Madrid statement
Author's summary: MBFWMadrid shifts to March 2026 with a fresh format that blends urban catwalk locations, industry networking, and a special 20th anniversary celebration for emerging talent.