Zalando and DFB Launch Five-Year Partnership
BERLIN, 6 NOVEMBER 2025 – Zalando, Europe’s leading fashion and lifestyle platform, has announced a strategic five-year partnership with the German Football Association (DFB). This collaboration will last until 2030, making Zalando a main partner for DFB’s Men's, Women's, and Youth teams.
About the Partnership
With over 8 million members, DFB is the largest national sports association globally. The partnership aims to integrate Zalando’s brand deeply into the DFB universe and football culture, appealing to both football fans and fashion-conscious customers. This alliance supports Zalando's ambition to expand its presence as a lifestyle destination.
Opportunities and Activation
The agreement grants Zalando exclusive marketing and activation rights within the DFB ecosystem. It opens up new ways for football enthusiasts in Germany and beyond to interact with Zalando’s offerings, blending sport and fashion.
Key Campaign Highlight
“Football is about more than just the game; it's about style and attitude, and how owning that style with confidence creates icons beyond the pitch.”
This message will be central to a dedicated campaign introducing the partnership.
Summary
The Zalando-DFB partnership unites football passion with fashion, strengthening Zalando's role at the intersection of sport and lifestyle over the next five years.
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