Kim Kardashian Takes Sister Kourtney to Court in Playful New Ad
Kim Kardashian faced off against her sister Kourtney in a humorous courtroom-themed commercial promoting Kourtney’s wellness brand, Lemme. The ad brings a playful twist to sibling rivalry, highlighting both sisters' personalities and brands.
The 45-year-old reality star took on the role of a confident prosecutor, questioning Kourtney, 46, about Lemme’s new Colostrum Gummies and Colostrum Liquid Liposomal products, officially launching on Thursday, November 6.
“You’ve been gatekeeping your gut health secrets from the family,” Kim accused playfully during the ad.
Sitting calmly on the witness stand, Kourtney held her composure as Kim dramatically presented her case before a fictional judge and jury. The comedic exchange echoed the siblings’ well-documented real-life tensions, making the campaign both funny and self-aware.
The promotional spot, shared by both sisters on Instagram Tuesday, also doubles as a nod to Kim’s Hulu series All’s Fair, which premiered the same day. In the series, Kim portrays a successful divorce lawyer in an all-female law firm — a role drawing parallels to her current real-life pursuit of passing the California Bar exam, following in the footsteps of her late father, Robert Kardashian.
Author’s Summary
A playful courtroom ad featuring Kim and Kourtney Kardashian turns sibling rivalry into clever wellness marketing while referencing Kim’s ongoing legal ambitions.