IQOS and Seletti Present Limited-Edition Artistic Collaboration
Driven by curiosity, IQOS and Seletti unite to create a bold and original artistic vision. IQOS embraces curiosity as a core part of its identity, believing in its power to break norms and inspire innovation.
The Spirit of Exploration
This ongoing pursuit of new and better possibilities led to an exciting partnership with Stefano Seletti, a creative director known for transforming everyday objects with unexpected, vibrant twists.
"What I really like about IQOS is its mission, and it's something that I hope, in my small way, I can contribute to. I love their boldness, their courage. These are qualities that I believe are common to the brands I work with," says Stefano Seletti about the collaboration.
He adds, "The creative process, from our point of view, has been full of ideas and enthusiasm. We really achieved a result they (IQOS) had never reached before, and this makes us very proud of this amazing collaboration. It has always been our mission – with all our products – and this is our mission with IQOS."
Initial Showcase and Workshop
The collaboration debuted as an immersive installation during Milan Design Week, where a reimagined Italian 'Piazza' served as the vibrant heart of FuoriSalone, illustrating the power of curiosity in design.
In June, the project continued to evolve with the "Curious Minds" workshop, further exploring creative boundaries.
Key Highlights
- IQOS positions curiosity as the cornerstone of its brand identity.
- Seletti’s creative direction adds an unpredictable, artistic flair.
- Collaboration was first revealed at Milan Design Week’s immersive installation.
- The "Curious Minds" workshop extended the collaborative spirit in June.
Author's summary: This collaboration between IQOS and Seletti showcases how curiosity fuels innovation, resulting in a daring artistic expression that pushes creative limits.