Williams Racing Rebrands to Williams F1 Team
Starting from the 2026 season, Williams Racing will officially become Williams F1 Team as part of a brand refresh for the historic British outfit. Alongside the name change, the team has also revealed a new logo.
Legacy and Achievements
Based in Grove, Williams ranks among the most successful teams in Formula 1 history. The team boasts nine Constructors' Championships, placing them third overall, seven Drivers' Championships, and 114 Grand Prix wins.
Current Performance and Leadership
Under new ownership by Dorilton Capital and the guidance of team principal James Vowles, Williams is undergoing a significant rebuild. The team is on track to finish fifth in the 2025 Constructors' Championship with 111 points—exceeding the total points earned in their previous seven seasons combined.
New Identity for a New Era
With major regulation changes introducing new chassis and power unit rules next year, Williams chose to update their team name and logo to reflect both their proud history and ambitious future.
“The team's existing ‘W’ logo will be replaced by a 21st century reimagining of [team founder] Frank Williams' famous 'Forward W', first introduced in our founding year of 1977.”
James Vowles stated: “I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success."
Summary
Williams is embracing a refreshed identity with a new name and logo that honor its historical roots while marking a bold new chapter in Formula 1.
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