Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
The People’s Postcode Lottery has unveiled its largest-ever multi-channel Christmas campaign, featuring an all-star lineup and a high-energy festive spirit. The production was created in-house and directed by Vince Peone through The Gate.
Celebrity Team and Campaign Highlights
This year’s ad stars Davina McCall, Emma Willis, and Mike Wedderburn, who hit the snowy streets to deliver news of a record-breaking prize pool worth £38.2 million. Their mission is to lift spirits and inspire viewers to join the lottery before the sign-up deadline.
Fred Sirieix’s Daring Entrance
Adding even more excitement, Fred Sirieix arrives via a spectacular skydive from the brand’s signature red blimp.
“Could your door be the winning one?”
With this, he reminds audiences to register by midnight on Sunday, 30 November.
Multi-Channel Strategy and Partnerships
The campaign reaches a crescendo during the final weekend before the deadline, as the brand cleverly integrates with broadcaster continuity segments on ITV and Channel 4, with voiceovers surrounding shows like Gogglebox and I’m A Celebrity. To expand its impact beyond television, the lottery has joined forces with Goalhanger Podcasts, bringing the festive spirit to listeners of the popular The Rest Is series.
Author’s Summary
Fred Sirieix dives from the skies to headline People’s Postcode Lottery’s largest festive campaign yet, blending celebrity charm, TV integration, and podcast reach in a £38.2m holiday celebration.