The Prince of Wales marks the halfway point of the Earthshot Prize, sharing with HELLO! the personal motivation behind his dedication: his children. Launched five years ago as a £50 million initiative, the Prize aims to discover 50 solutions to major environmental challenges.
For Prince William, the driving force is his three children: Prince George, 12, Princess Charlotte, 10, and Prince Louis, 7. Speaking ahead of the Earthshot awards in Rio de Janeiro, Brazil, he expressed deep concern for the world they will inherit.
"Urgent optimism is the heartbeat of The Earthshot Prize. It’s the belief that although the challenges we face are immense, the solutions are within reach and we must act with speed and conviction to bring them to life. It’s hope backed by evidence, by ingenuity and by the courage of those who refuse to give up on our planet."
Co-founded with naturalist David Attenborough in October 2020, the Earthshot Prize held its first ceremony in London in 2021. Since then, Prince William has taken the event internationally to the United States, Singapore, and South Africa, reinforcing its global impact.
With the Earthshot Prize progressing amid a crucial decade for the planet, the initiative continues to foster hope and innovation in addressing climate change, pollution, and nature restoration.
Author's summary: Prince William drives the Earthshot Prize forward with urgent optimism, inspired by his children and a belief that solutions to environmental crises are within reach.