Apple-Google $1 Billion AI Partnership Nears Completion
Apple is close to finalizing a $1 billion annual agreement with Google to utilize Gemini AI technology, aiming to transform Siri ahead of its 50th anniversary. This marks a significant step after Apple introduced AI features under the Apple Intelligence brand last year.
Siri's Evolution and Google Gemini
The Siri voice assistant, used on iPhone, iPad, and Mac, has faced criticism for its limited capabilities. As of November 5, 2025, Apple is set to adopt Google's Gemini AI, one of the world's most advanced models, to power the next generation of Siri.
Apple considered several AI options, including OpenAI's ChatGPT and Anthropic's Claude, ultimately choosing Gemini for its superior technology. Although Apple intends to develop its own AI system in the future, Gemini will initially handle complex tasks and advanced functionalities.
Financial and Strategic Impact
- The deal involves access to Google's 1.2 trillion parameter AI model at around $1 billion per year, Bloomberg reports.
- The investment aims to significantly enhance Siri's ability in summarization, task planning, and user command analysis.
- The Gemini-enabled Siri is expected to debut by March 2026, though the partnership is not yet final.
Industry Implications
This collaboration illustrates Apple's strategic effort to bridge the AI gap with competitors like Google and Microsoft, which have heavily invested in their AI platforms.
"Apple is close to sealing a deal with Alphabet's Google to use its Gemini AI to power the next generation of Siri."
Author's summary: Apple is about to invest $1 billion annually to use Google's advanced Gemini AI, upgrading Siri with smarter features to compete in the evolving AI landscape by early 2026.