Jewellery brand Giva has pulled a Raksha Bandhan advert starring Bollywood actor Kriti Sanon following public criticism over her outfit. The commercial for the Indian Hindu festival was taken down after backlash regarding a bikini outfit. In reaction to the withdrawal of the campaign, Sanon questioned when society will cease telling women what to wear.
Politician Rahul Gandhi supported Kriti Sanon and supported the star over the advert row, saying that what a woman wears is her own choice. Actor Kangana Ranaut also shared a message regarding the controversy, reposting a post addressed to Rahul Gandhi.