Netflix is experimenting with live TV and packaged streaming bundles to stem the decline of audience time.
Sources from internal teams say the moves aim to retain paying members and pull in new ones.
The plan comes as Netflix finalises a big live sports deal.
It won 2026 rights to the T-Mobile Home Run Derby.
In advance of the next earnings filing, Netflix may tweak what shows it provides or how much it asks for.
Analysts think these steps try to hold onto subscribers as growth wanes.